Case Studies → Sparrow’s Nest Studio Design System
The challenge: introduce an extremely niche business with a product that few people are aware of - and with the ones that are aware often having deep cultural ties. I acted as the creative director and “full stack” designer, creating a design system to appeal to target audiences and be easily used by non-creatives.
The brand would need to exist in the physical and digital form. The stakeholders planned for a multipurpose physical location, a “third place” to learn, play, and socialize. There would also be an e-commerce site to establish the brand’s presence and reach customers online. (More on that site in another case study).
Logo Development Process
Logo, Color Palette, and Type Styles
Products and Swag